{"id":4486,"date":"2025-10-27T10:20:25","date_gmt":"2025-10-27T10:20:25","guid":{"rendered":"https:\/\/uniting.it\/?post_type=projects&#038;p=4486"},"modified":"2025-10-27T10:20:27","modified_gmt":"2025-10-27T10:20:27","slug":"inda-hub","status":"publish","type":"projects","link":"https:\/\/uniting.it\/eng\/projects\/inda-hub\/","title":{"rendered":"Inda Hub"},"content":{"rendered":"<div class=\"lazyblock-wrap-project-tK8b5 wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n<div class=\"lazyblock-attrs-ZoaTK8 wp-block-lazyblock-attrs\">\r\n<div class=\"wrap-project-tags\">\r\n  \r\n  <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">BRANd<\/div>\r\n        <div class=\"project-tags\">\r\n                        <div class=\"project-tags__item\">\r\n                <div class=\"project-tags__link logos\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2025\/10\/INDA-hub_nero.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\r\n              <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Programme<\/div>\r\n        <div class=\"project-tags\">\r\n                        <div class=\"project-tags__item\"><div class=\"project-tags__link\">Invention<\/div><\/div>\r\n                    <\/div>\r\n    <\/div>\r\n        <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Offered services<\/div>\r\n        <div class=\"project-tags\">\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Influence Marketing<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Partnership<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Community Creation<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Content Creation<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Event Production<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Social Media Marketing<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Technology development<\/div><\/div>\r\n                  <\/div>\r\n    <\/div>\r\n            <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Industry<\/div>\r\n        <div class=\"project-tags\">\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Influence Marketing<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Innovation<\/div><\/div>\r\n                  <\/div>\r\n    <\/div>\r\n    <\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>INDA \u00e8 un hub ideato per mettere in relazione i diversi stakeholder della Influence Economy, con l\u2019obiettivo di capire cosa significhi oggi influenzare e comprendere le dinamiche sociali, economiche e commerciali dell\u2019influenza.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nato nel 2022 come Influence Day, il primo evento che ha portato sul palco pi\u00f9 di 50 speaker verticali nel settore, INDA si \u00e8 oggi evoluto diventando una vera e propria business community e hub di contenuti.&nbsp;<br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay controls loop muted src=\"https:\/\/uniting.it\/wp-content\/uploads\/2025\/10\/inda_top.mp4\" playsinline><\/video><\/figure>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-quote-WaV0h wp-block-lazyblock-quote\"><div class=\"wrap wrap--quote wrap--wide\">\r\n    <div class=\"container\" >\r\n        <div class=\"wrap-quote\">\r\n                        <blockquote>In un mercato in continua trasformazione, come FLU vogliamo essere promotori di un dibattito profondo sul settore e le sue evoluzioni. Dialogo, ricerca e formazione sono le 3 keyword che danno vita alle diverse anime di INDA HUB, in cui vari format convivono per comprendere l\u2019Influence Economy in tutte le sue molteplici sfaccettature.<\/blockquote>\r\n            <p><b>Giancarlo Sampietro<\/b><\/p>\r\n            <p>Chief Business &#038; Innovation Officer di Uniting Group e CEO di Flu<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-wrap-project-1exFl4 wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<h4 class=\"wp-block-heading\">PROJECT HIGHLIGHTS<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">Per valorizzare appieno il passaggio da Influencer Marketing ad una vera e propria Influence Economy, \u00e8 necessario studiare a fondo le dinamiche del settore e creare occasioni di confronto tra i suoi diversi stakeholder. Solo cos\u00ec sar\u00e0 possibile sviluppare codici condivisi ed immaginarne le evoluzioni future.&nbsp;<\/h2>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-wrap-project-1fgmtz wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Inda Hub nasce come contenitore di diversi format:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Influence Day<\/strong>, il big event nato nel 2022 e che nel 2024 si \u00e8 trasformato negli Stati Generali dell\u2019Influence Economy, realizzato da FLU in collaborazione con ALL communication. 3 momenti di ispirazione sui key topic Influence, Identity e Innovation e un grande brainstorming che ha coinvolto 100 esperti del settore, tra creator, marketer e professionisti. Il risultato? La creazione, con il supporto dell\u2019AI, di un Manifesto da consegnare a opinione pubblica e istituzioni per alimentare la conoscenza e il dibattito sul settore.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2025\/09\/InfluenceDay-scaled.jpg\" alt=\"\" class=\"wp-image-4488\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"950\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2025\/09\/inda_research_lancio-paper.jpg\" alt=\"\" class=\"wp-image-4487\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>INDA Research<\/strong>, l\u2019osservatorio attraverso il quale guardiamo e studiamo l\u2019Influence Economy.<br>Il nostro team di Strategist e Data Analyst, con il supporto dei nostri tool proprietari FLU PLUS e AIQ, coglie i segnali deboli del settore e li trasforma in evidenze, utili ai marketer per riflettere sul ruolo dell\u2019Influence Marketing nel proprio Marketing funnel e studiare strategie per realizzare campagne efficaci e distintive.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>INDA Table<\/strong>, un tavolo di lavoro a cadenza periodica, ideato da Flu in collaborazione con la School of Management del Politecnico di Milano e composto da stakeholder con differenti verticalit\u00e0 (marketer, creator, talent agency, associazioni di categoria, istituzioni, legal e piattaforme), per uno scambio proficuo, tra momenti di ispirazione e di dibattito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1400\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2025\/09\/07_INDA-Table_evento.jpg\" alt=\"\" class=\"wp-image-4489\"\/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4489,"template":"","tag":[30,31,24,28,26,29,32],"class_list":["post-4486","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-content-creation","tag-creativity","tag-event-production","tag-influence-marketing","tag-partnership","tag-social-media-marketing","tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/projects\/4486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/media\/4489"}],"wp:attachment":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/media?parent=4486"}],"wp:term":[{"taxonomy":"tag","embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/tag?post=4486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}