{"id":1299,"date":"2023-10-02T13:00:44","date_gmt":"2023-10-02T13:00:44","guid":{"rendered":"https:\/\/uniting.it\/?post_type=projects&#038;p=1299"},"modified":"2024-04-10T16:03:35","modified_gmt":"2024-04-10T16:03:35","slug":"levento-per-capire-loggi-e-tracciare-il-domani-della-influence-economy","status":"publish","type":"projects","link":"https:\/\/uniting.it\/eng\/projects\/levento-per-capire-loggi-e-tracciare-il-domani-della-influence-economy\/","title":{"rendered":"Influence Day"},"content":{"rendered":"<div class=\"lazyblock-wrap-project-tK8b5 wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n<div class=\"lazyblock-attrs-ZoaTK8 wp-block-lazyblock-attrs\">\r\n<div class=\"wrap-project-tags\">\r\n  \r\n  <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">BRANd<\/div>\r\n        <div class=\"project-tags\">\r\n                        <div class=\"project-tags__item\">\r\n                <div class=\"project-tags__link logos\">\r\n                    <img decoding=\"async\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2024\/04\/Influence-day-Logo.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\r\n              <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Programme<\/div>\r\n        <div class=\"project-tags\">\r\n                        <div class=\"project-tags__item\"><div class=\"project-tags__link\">Invention<\/div><\/div>\r\n                    <\/div>\r\n    <\/div>\r\n        <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Offered services<\/div>\r\n        <div class=\"project-tags\">\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Content Creation<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Influence marketing<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Event production<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Partnership<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Social Media Marketing<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Strategy<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Creativity<\/div><\/div>\r\n                  <\/div>\r\n    <\/div>\r\n            <div class=\"wrap-project-tags__item\">\r\n        <div class=\"wrap-project-tags__title\">Industry<\/div>\r\n        <div class=\"project-tags\">\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Digital<\/div><\/div>\r\n                      <div class=\"project-tags__item\"><div class=\"project-tags__link\">Innovation<\/div><\/div>\r\n                  <\/div>\r\n    <\/div>\r\n    <\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Con il processo di consolidamento che sta avvenendo nel settore dell\u2019Influence Economy, cresce il bisogno da parte degli stakeholder coinvolti di autorevolezza e struttura.<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nasce, dunque, l\u2019esigenza di costruire community che facciano educazione, evangelizzazione e stimolino il networking.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Negli ultimi anni, in Europa e nel mondo, sono nati festival, fiere, awards, conferenze legate ai temi della Influence Economy e con queste premesse, Flu &#8211; agenzia verticale sull&#8217;Influence Marketing &#8211; ha scelto di creare il primo evento di networking in Italia dedicato esclusivamente all\u2019Influence Economy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/INDA_Event.mp4\" playsinline><\/video><\/figure>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-quote-WaV0h wp-block-lazyblock-quote\"><div class=\"wrap wrap--quote wrap--wide\">\r\n    <div class=\"container\" >\r\n        <div class=\"wrap-quote\">\r\n                        <blockquote>La missione per cui abbiamo fondato FLU \u00e8 stata unire brand e creator. Ideare Influence Day \u00e8 stato come dare vita a quella missione. Un evento memorabile e di grande impatto mediatico che ha centrato l\u2019obiettivo di costruire una piattaforma di comunicazione credibile per brand e creator.<\/blockquote>\r\n            <p><b>Giancarlo Sampietro<\/b><\/p>\r\n            <p>Chief Business &#038; Innovation Officer, Uniting Group<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-wrap-project-1exFl4 wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<h4 class=\"wp-block-heading\">PROJECT HIGHLIGHTS<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019esigenza di creare community intorno al settore dell\u2019Influence Economy ha fatto s\u00ec che nel mondo nascessero iniziative che rispondono a questo obiettivo, mentre in Italia manca un punto di riferimento per networking e formazione.&nbsp;<\/h2>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-wrap-project-1fgmtz wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Solution<\/h4>\n\n\n\n<p>To create a Festival able to gather different <strong>stakeholder<\/strong>, create <strong>community<\/strong>, network and bring the <strong>talent<\/strong> of <strong>creators<\/strong> on stage, creating a moment of <strong>entertainment<\/strong> and celebration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"379\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/INDA_Community.jpg\" alt=\"\" class=\"wp-image-1834\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"379\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/INDA_Premiazioni.jpg\" alt=\"\" class=\"wp-image-1835\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">OUTCOME<\/h4>\n\n\n\n<p>Un evento di una giornata che nella prima edizione si \u00e8 scandito in 3 momenti principali: INDA conference, INDA awards e INDA dinner.<\/p>\n\n\n\n<p>Influence Day 2022 saw the involvement of a media partner (The Wom and Giallo Zafferano) and scientific partners (Doxa and Politecnico di Milano).<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-numbs-Z2fwDHx wp-block-lazyblock-numbs\">\r\n<div class=\"wrap wrap--numbs\">\r\n    <div class=\"container\">\r\n        <div class=\"title title--left\">\r\n            <h3>I NUMERI<\/h3>\r\n            <h2>Un evento senza precedenti<\/h2>\r\n        <\/div>\r\n        <div class=\"wrap-numbs\">\r\n            <div class=\"numbs\">\r\n                                <div class=\"numbs__item\">\r\n                    <div class=\"numbs__wrap-img\">\r\n                        <div class=\"numbs__img-content\">\r\n                            <div class=\"numbs__img-numb\">400<\/div>\r\n                            <div class=\"numbs__img-txt\">live participants<\/div>\r\n                        <\/div>\r\n                        <svg width=\"349\" height=\"217\" viewbox=\"0 0 349 217\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M348.712 0L0 0L0 204.855C0 211.404 5.3506 216.598 11.6791 216.177L267.309 198.879C271.571 198.592 275.298 195.766 276.829 191.642C302.272 123.822 327.291 57.1471 348.712 0Z\" fill=\"#DEDE00\"\/>\r\n                        <\/svg>                            \r\n                    <\/div>\r\n                    <div class=\"numbs__content\">\r\n                        <h3><\/h3>\r\n                        <p>+1000 streaming participants<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                                <div class=\"numbs__item\">\r\n                    <div class=\"numbs__wrap-img\">\r\n                        <div class=\"numbs__img-content\">\r\n                            <div class=\"numbs__img-numb\">50<\/div>\r\n                            <div class=\"numbs__img-txt\">speakers<\/div>\r\n                        <\/div>\r\n                        <svg width=\"349\" height=\"217\" viewbox=\"0 0 349 217\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M348.712 0L0 0L0 204.855C0 211.404 5.3506 216.598 11.6791 216.177L267.309 198.879C271.571 198.592 275.298 195.766 276.829 191.642C302.272 123.822 327.291 57.1471 348.712 0Z\" fill=\"#DEDE00\"\/>\r\n                        <\/svg>                            \r\n                    <\/div>\r\n                    <div class=\"numbs__content\">\r\n                        <h3><\/h3>\r\n                        <p>between creators and industry professionals<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                                <div class=\"numbs__item\">\r\n                    <div class=\"numbs__wrap-img\">\r\n                        <div class=\"numbs__img-content\">\r\n                            <div class=\"numbs__img-numb\">20<\/div>\r\n                            <div class=\"numbs__img-txt\">participating brands<\/div>\r\n                        <\/div>\r\n                        <svg width=\"349\" height=\"217\" viewbox=\"0 0 349 217\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M348.712 0L0 0L0 204.855C0 211.404 5.3506 216.598 11.6791 216.177L267.309 198.879C271.571 198.592 275.298 195.766 276.829 191.642C302.272 123.822 327.291 57.1471 348.712 0Z\" fill=\"#DEDE00\"\/>\r\n                        <\/svg>                            \r\n                    <\/div>\r\n                    <div class=\"numbs__content\">\r\n                        <h3><\/h3>\r\n                        <p>and the support of the Municipality of Milan<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>\n\n<div class=\"lazyblock-wrap-project-lEeKI wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--yellow\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pi\u00f9 di 40 personaggi hanno discusso con aziende e player tech del settore in diversi panel tematici verticali. <\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Tra i principali speaker: Mattia Stanga, Giulia Salemi, Elisa Maino, Cooker Girl, Awed a cui si aggiungono esperti internazionali, come Gerg\u0151 Csisz\u00e1r (CEO Post for Rent) e Cameron-James Wilson (CEO The Diigitals).<\/h5>\n<\/div>\n<\/div>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-wrap-project-pRuOB wp-block-lazyblock-wrap-project\"><div class=\"wrap wrap--history wrap--yellow\">\r\n    <div class=\"container\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Scientific partners such as <strong>BVA Doxa<\/strong> portando la ricerca \u201cFollower e influencer, quale relazione possibile?\u201d e Lucio Lamberti, professore de il <strong>PoliMi<\/strong> i, scientific director of the Metaverse Marketing Lab, who gave a speech dedicated to the Metaverse.<\/p>\n\n\n\n<p><strong>INDA Conference<\/strong> era fruibile live, in streaming e attraverso lo spazio virtuale che abbiamo creato ad hoc per l\u2019occasione assieme a <em>TechStar<\/em> (metaverse enablers).<\/p>\n\n\n\n<p>An <strong>award<\/strong> hanno premiato per ciascuna delle 8 categorie un creator, rilevante per creativit\u00e0, autenticit\u00e0 e innovazione.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"698\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/INDA_Award.jpg\" alt=\"\" class=\"wp-image-1836\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>The next edition<\/strong> sar\u00e0 sempre pi\u00f9 vicina alla nostra vision<\/h6>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ci addentreremo nel mondo dell&#8217;Influence Economy in una modalit\u00e0 mai sperimentata prima in questo mercato, coinvolgeremo i protagonisti in base alle loro peculiarit\u00e0 per tracciare insieme oggi, il futuro del settore.<\/p>\n\n<\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-partners-ZdCvBM wp-block-lazyblock-partners\">\r\n<div class=\"wrap wrap--partners wrap--white\">\r\n    <div class=\"container\">\r\n        <div class=\"wrap-partnes\">\r\n            <div class=\"partners\">\r\n                <div class=\"partners__left\">\r\n                    <h2>Agencies that contributed to the project:<\/h2>\r\n                <\/div>\r\n                <div class=\"partners__right scroll-hidden\">\r\n                    <div class=\"partners__list partners-list\">\r\n                                              <div class=\"partners-list__item\">\r\n                            <img decoding=\"async\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/fluD.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <\/div>\r\n                                              <div class=\"partners-list__item\">\r\n                            <img decoding=\"async\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/kiwiD.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <\/div>\r\n                                              <div class=\"partners-list__item\">\r\n                            <img decoding=\"async\" src=\"https:\/\/uniting.it\/wp-content\/uploads\/2023\/10\/allD.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <\/div>\r\n                                          <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1832,"template":"","tag":[30,31,24,28,26,29,32],"class_list":["post-1299","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-content-creation","tag-creativity","tag-event-production","tag-influence-marketing","tag-partnership","tag-social-media-marketing","tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/projects\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"tag","embeddable":true,"href":"https:\/\/uniting.it\/eng\/wp-json\/wp\/v2\/tag?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}